Just a quick post to point out an article I wrote on the Google Webmaster Central Blog, Spam2.0: Fake user accounts and spam profiles. This is a large and growing problem but a lot of folks I’ve talked to didn’t realize they had fake user accounts on their own sites. Excerpt:
Spammers create fake profiles for a number of nefarious purposes. Sometimes they’re just a way to reach users internally on a social networking site. This is somewhat similar to the way email spam works – the point is to send your users messages or friend invites and trick them into following a link, making a purchase, or downloading malware by sending a fake or low-quality proposition.
Spammers are also using spam profiles as yet another avenue to generate webspam on otherwise good domains. They scour the web for opportunities to get their links, redirects, and malware to users. They use your site because it’s no cost to them and they hope to piggyback off your good reputation.
The article got a write up in Information Week, which is pretty cool. Any way to let more people know about the issue.