Weekly listserv journal – Pop-up ads and ad revenue

There was a really interesting thread this week about pop-up blockers.  Basically the idea is that journalists should not go around praising and recommending pop-up blockers when so many news sites rely on them for advertising revenue.  I hadn’t really thought of it that way before, but I’m not sure how big a problem this is.  People who want to block pop-ups are likely to be those who don’t click on them anyway.  So I doubt this will change click-through rates.  Some people questioned whether pop ups work at all, since X10 (they sold those mini-cameras) went out of business recently.

As part of a class project I’ve been reading the Online-News mailing list and responding to some of the issues and discussion brought up there.