Weekly listserv journal - Pop-up ads and ad revenue
Tuesday, October 21st, 2003There was a really interesting thread this week about pop-up blockers. Basically the idea is that journalists should not go around praising and recommending pop-up blockers when so many news sites rely on them for advertising revenue. I hadn’t really thought of it that way before, but I’m not sure how big a problem this is. People who want to block pop-ups are likely to be those who don’t click on them anyway. So I doubt this will change click-through rates. Some people questioned whether pop ups work at all, since X10 (they sold those mini-cameras) went out of business recently.
As part of a class project I’ve been reading the Online-News mailing list and responding to some of the issues and discussion brought up there.
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