Posts Tagged ‘mailing list’

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Weekly listserv journal – Pop-up ads and ad revenue

Tuesday, October 21st, 2003

There was a really interesting thread this week about pop-up blockers.  Basically the idea is that journalists should not go around praising and recommending pop-up blockers when so many news sites rely on them for advertising revenue.  I hadn’t really thought of it that way before, but I’m not sure how big a problem this is.  People who want to block pop-ups are likely to be those who don’t click on them anyway.  So I doubt this will change click-through rates.  Some people questioned whether pop ups work at all, since X10 (they sold those mini-cameras) went out of business recently.

As part of a class project I’ve been reading the Online-News mailing list and responding to some of the issues and discussion brought up there.

Weekly listserv journal – Are bloggers important at all?

Tuesday, October 14th, 2003

As part of a class project I’ve been reading the Online-News mailing list and responding to some of the issues and discussion brought up there.

More on blogs this week.  Online journalism seems to be obsessed with blogs anymore, which is annoying, because some really good IA discussions go on here otherwise.  Someone posted a study that provoked a ton of response:  “Perseus estimates there are 4.12 million blogs on eight hosting services.  But the research company estimated that 66% – 2.72 million – haven’t been updated in two months and that 1.09 million haven’t been updated since the first day. The average duration for an abandoned blog was 126 days, according to the survey of 3,634 blogs.”

http://www.mediapost.com/dtls_dsp_news.cfm?newsId=221430

None of this is too surprising, and some argued whether or not any bloggers are important at all.

Weekly listserv journal – blogging vs. journalism

Tuesday, October 7th, 2003

As part of a class project I’ve been reading the Online-News mailing list and responding to some of the issues and discussion brought up there.

One of the topics that comes up a lot here is blogging versus journalism.  Someone brought up an interesting project where a reporter was doing live coverage of a trial with in a blog-like way.  A big part of this is how so many relatively inexpensive portable computers, PDAs, etc. are around.  A number of posters noted that it seems like the bloggers are not the ones starting the debate, and that they seem to be a pretty inclusive group.  Others pointed out that blogging is a buzzword and not yet proven; news on the internet is only about 10 years old so its hardly a mature medium.

Weekly listserv journal – Minipayments and micropayments

Tuesday, September 30th, 2003

As part of a class project I’ve been reading the Online-News mailing list and responding to some of the issues and discussion brought up there.

One of the topics this week was minipayments.  Some have seen these and micropayments as the web’s future in terms of revenue–many small charges added up without requiring users to jump through hoops.  Minipayments fall more into the $5 range.  The Online Publishers’ Association did a study saying these are bringing in less than $15 million/year, but it was pointed out that this low figure may be because they aren’t offered by many sites.

Weekly listserv journal – Web standards on news sites

Monday, September 22nd, 2003

As part of a class project I’ve been reading the Online-News mailing list and responding to some of the issues and discussion brought up there.

A huge thread which began last week on the 15th but I didn’t read until now is about what kind of standards sites are using in their code.  The original poster is trying to use XHTML and CSS, but noticed that no other news sites he looked at validated as XHTML.  His question was why.  A few ideas came up-if you use CSS for page layout, anyone using an older browser will lose all of your layout and most likely just see a bunch of text.  Someone else pointed out that this could actually be a good thing-users with disabilities, for example, who surf the web with text-reading software, won’t see your layout anyway and a bunch of text is more useful for them.  Ditto for Palm users and people surfing on tiny displays.

I think the real reason people aren’t using valid XHTML and CSS is that it’s a lot of work to set up and get working exactly right.  Most places are not putting money into things like that, they’re laying people off and hiring people who will do data-entry type tasks on the cheap as opposed to building a system.  Plus a lot of places spent tons of money on their current systems just 3 or 4 years ago.

Another issue brought up was standards for delivering streaming video.  One poster recommended using Flash, which is something I read somewhere else before, and it does sound like a great idea.  Flash can serve mp4 video, doesn’t pop up with ads or offers for a pro version like RealPlayer and QuickTime, and is already installed in most browsers.  A lot of posters in the group are not big Flash fans, because it’s a semi-closed proprietary standard, but there doesn’t seem to be a better alternative to streaming video over the web.  One poster offered a few places where Flash was just about the only tool that could do what the site designers wanted it to do, but one in particular (http://www.msnbc.com/modules/yip02/) made some posters scoff.

Also, no matter what standard you decide on using, there’s some browser that doesn’t work the same way the others work.  And standards constantly change.  The question came down to how much should content be separated from presentation (so that different presentations are available for different devices), and how much should presentation be standardized (so that the same presentation will work to some degree on different devices)?  There was an interesting article here: http://www.adaptivepath.com/publications/essays/archives/000266.php.